Building a Story Brand: Clarify Your Message so Customers Will Listen by Donald Miller

Business. 228 Pages. 5 Stars

Synopsis:

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

My Review:

As a writer, a storyteller, and a business enthusiast, this book is like a sweet concoction for my nerdy soul.

I love how Miller uses the essence of story to form a practical business marketing plan that is audience-focused. Business should be about serving others, about providing an amazing experience for them while they work with us and meeting their needs. Solving problems with quality service.

Building a Storybrand walks readers step-by-step through the process of building a Storybrand Brand Script that businesses can use to clarify their message and serve more of the right customers. Part of our job in business is to clearly communicate what it is we do! And this book helps us hone in on the best focus for our marketing energy, dollars, and time.

The book comes with a free online template and shows you how to fill out each step after explaining why each one is important and how it works. I loved the examples!! Miller does a fantastic job explaining the techniques in a way that makes marketing way less intimidating.

This book will help you feel better educated and equipped to share what you do with the world in a way that serves others and keeps your business focused on what matters most to you. Highly, highly recommend! Definitely going to be a reread and reference for many years to come!